A little clarity.
A better next step.

YOUR 15-POINT ADS OPTIMIZATION CHECK

Use this checklist to review your TikTok, Google, and Meta ad campaigns. Tick what you can confidently answer, then choose one unchecked item to improve.

0 of 15 checks complete. Start with what you know.

01 / Your campaign goals

We have a clear business goal for each ad campaign.We know whether we are optimizing for leads, purchases, or another specific result.We have defined what makes a lead or customer valuable to our business.Our campaigns use the correct locations, audiences, and business details.We have agreed on an acceptable cost per result and a realistic budget.

02 / Your optimization plan

We review where our TikTok, Google, or Meta ad budget is being spent.For Google search campaigns, we review search terms and irrelevant queries.For TikTok and Meta, we compare the performance of our existing ad assets.Each campaign experiment has a clear question and evaluation period.We record budget, bidding, audience, and placement changes as we make them.

03 / Your measurement

We check that the conversions reported by our ad platforms match the intended actions.We distinguish clicks and form submissions from qualified leads or completed purchases.We compare performance over consistent periods and consider conversion delays.We check lead quality or purchase value before reallocating more budget.We agree on the next optimization step and discuss any work outside ads separately.

Your next move

Choose one unchecked item with a clear customer impact. Write down what you will change, who owns it, and what evidence would show improvement. This is a starting point for discussion, not a performance score or guarantee.

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A little clarity.A better next step.

01 / Your campaign goals

02 / Your optimization plan

03 / Your measurement

Your next move

A little clarity.
A better next step.