TIKTOK · GOOGLE · META
We help businesses make their ad spend work harder with focused campaign optimization for TikTok, Google, and Meta.
✓ A conversation about your goals. No hard sell.
01 / WHAT WE DO
Ads optimization is what we do. We refine your TikTok, Google, and Meta campaigns around your business goals, your budget, and the results that matter.
Turn audience attention into a more effective use of your ad budget.
Campaigns attract views, but cost per result is inconsistent.
What we optimizeCampaign structure, audience settings, budget allocation, and tests using your available ad creatives.
What we measureCost per lead or purchase, conversion rate, and return on ad spend where purchase value is tracked.
Focus your spend on the searches and campaigns that support your goals.
Ad spend goes to irrelevant searches or campaigns that produce low-quality enquiries.
What we optimizeSearch terms, keyword targeting, negative keywords, bidding, budgets, and campaign settings.
What we measureCost per qualified lead, conversion rate, and return on ad spend where revenue data is available.
Improve how your Facebook and Instagram campaigns use your budget.
Acquisition costs rise as audiences and ad performance change.
What we optimizeCampaign structure, audiences, placements, budget allocation, and tests of your existing creative assets.
What we measureCost per result, lead quality, purchase conversion, and return on ad spend.
We’ll discuss any other requirements separately with you. They aren’t included in our ads optimization services.
02 / STRATEGY IN ACTION
Explore how a clear challenge becomes a focused plan — and a measurable outcome.
Illustrative case studies. Sample brands and figures, not Upkan client results.
Flora · A sample Meta Ads optimization
Northline · A sample Google Ads optimization
OUR WAY OF WORKING
Clarity at every step. Shared goals from day one.
Tell us where you want to go ↗We get to know your business goals, ad accounts, current campaigns, and what a useful result means to you.
We review campaign performance and agree on optimization priorities, budgets, and measures of success.
We refine campaigns, review the evidence, and share the next optimization steps with you.
STUDIO INSPIRATION · STOCK PHOTOGRAPHYPeople first.03 / A LITTLE ABOUT UPKAN
Upkan Marketing focuses on one thing: helping businesses improve their ads on TikTok, Google, and Meta.
We bring curiosity to your campaign challenges, care to the details, and a practical approach to optimization. We agree on what matters, test with purpose, and keep the conversation grounded in your results.
Team introductions and original team photography coming soon.
04 / A LITTLE KNOW-HOW
Practical ideas to help you ask better questions about your ad performance.
A practical review of campaign goals, budget allocation, testing, and measurement.
Open the free checklist ↗Five questions to ask before spending more on acquisition.
How to compare your existing TikTok ad creatives with a clear purpose.
05 / LET’S MAKE YOUR NEXT MOVE
Tell us about your ad campaigns and what you want to improve. We’ll discuss the right optimization focus for your business.
Request a discovery call ↗Share your details through the form. We’ll coordinate a discovery-call time with you — submitting an inquiry does not reserve an appointment.
Tell us about your TikTok, Google, or Meta ads. Any other requirements will be discussed separately.
Prefer a separate window? Open the form ↗This form is hosted by Google. Your responses are shared with the form owner to respond to your inquiry.
